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Marketing

Marketing resources

Marketing leaders need to be at the forefront of change. Learn from industry experts, discover innovative strategies, and transform your marketing efforts into a powerful engine for business success.

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Featured resources

See Asana in action for Marketers

September 30th, 2023

Human-centric AI at work: A marketer's playbook for powering your organization with AI

September 14th, 2023

13 marketing trends and strategies to supercharge your 2024 campaigns

Caeleigh MacNeil

December 14th, 2025• 6 min read

Browse all marketing resources

19 types of marketing you should know about

Level up your marketing with a perceptual map (with template)

Marketing project management: How to structure your strategy

Templates for Marketing teams

13 marketing trends and strategies to supercharge your 2024 campaigns

Marketing campaign template

Event marketing plan template

Email marketing calendar template

Marketing strategy template

Asana for campaign management

Performance reviews are broken. Try these 3-step to get more actionable feedback

How to create a winning marketing plan (with examples)

How to scale your marketing campaigns 4x: Lessons from the NCAA’s Olympic campaign

4 P's of marketing: How to achieve the perfect marketing mix

Going for Gold: How NCAA scaled their Olympic campaign 4x with Asana

Build a marketing operations strategy in 4 steps

Marketing vs. advertising: What’s the difference?

What is a digital marketing strategy? 9 steps to boost your online presence

State of Marketing Collaboration

The ultimate guide to managing marketing campaigns with Asana

Vision to execution: How to align goals and OKRs across teams

Fixing meetings: A research-backed playbook

The science behind executive goal setting

Forget performance reviews: Here’s a better path to feedback

An executive's guide to effective digital transformation: A research-backed playbook

Why marketing teams need repeatable processes

The Integrated Marketing Campaign Toolkit from Drift and Asana

How Drift runs integrated marketing campaigns in a remote world

Five ways to streamline your marketing activities

The marketer's playbook

How to manage marketing requests

Explore resource hubs

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Industry insights

Resources, reports, white papers, and excerpts from industry leaders about the status of work. Featuring Asana’s landmark industry report: The Anatomy of Work Index.

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Leadership

Strong leaders motivate their team to unlock high-impact work. Build your leadership skills so you can progress from “You can do this” to “We can do this together.”

Collaboration

Project planning

Business strategy

Productivity

Goals

Hybrid and remote work

Work Innovation Lab

Anatomy of Work Collection